the FOLIO.
BRAND DESIGNER at Vintner’s Daughter
/ OCT 2022 - PRESENT
Vintner’s Daughter is a female-founded luxury skincare company. My role as Brand Designer has allowed me to design for various mediums: packaging, printed marketing collateral, social media, and email and SMS design. No matter the output, I always design with our brand philosophy in mind and our customer community at the forefront.
GRAPHIC DESIGNER at Cavallini & Co.
/ MAY 2021 - OCT 2022
Cavallini & Co. is a San Francisco-based gift and stationery company. I explored PRODUCT DEVELOPMENT with a hands-on design team, creating new product designs ranging from tote bags to notebooks. Designing these paper and fabric goods meant practicing IMAGE RETOUCHING with Cavallini’s archive of vintage art, LAYOUT DESIGN to make something new out of something old, and TYPOGRAPHY STYLING to tell the story.
HEAD OF BRANDING & DESIGN at By Chance Collective
/ OCT 2020 - MAY 2021
My pandemic passion project was launching a LIFESTYLE & BEAUTY BLOG, named By Chance Collective, with a team of two creatives. Our platform spoke to women our age & connected them to small businesses that we’re passionate about. I strengthened my skills in designing for SOCIAL MEDIA AND WEB CONTENT. But most importantly, I learned how to BUILD A MEMORABLE BRAND from the very beginning.
MARKETING DESIGN INTERN at Wilde House Paper
/ SPRING 2020
As a Marketing Design Intern, I was tasked with DESIGNING THE ASSETS needed for WEEKLY MARKETING CAMPAIGNS to interact and engage with Wilde House Paper’s EMAIL SUBSCRIBERS AND SOCIAL MEDIA FOLLOWERS. I grew a greater understanding of the Wilde House Paper brand and their “Wilde Women” community as I explored new ways to design with styling typography within their brand guidelines and experimented with different layouts.
PROJECT MANAGEMENT INTERN at Wilde House Paper
/ WINTER 2020
I worked alongside the creative team at Wilde House Paper to launch WH Studio, A FULL-SERVICE DESIGN STUDIO. I developed the structure of DESIGN CLIENT PROCESSES from when a design client first inquires about their services all the way through to delivering clients their final designs. I was able to CREATE A PROCESS that is seamless, thoughtful, and a good representation of the value that Wilde House Paper brings as a brand.
PRINT & PRODUCTION INTERN at Wilde House Paper
/ FALL 2019
I assisted Wilde House Paper in CURATING THEIR STATIONERY HOLIDAY LINE for Fall/Winter 2019. I designed two cards for their upcoming line and was a part of the process from brainstorming to print production. I also shadowed the co-founder and created PRINTED MARKETING COLLATERAL for other business needs.