HEAD OF BRANDING & DESIGN at By Chance Collective

boot board styled by us, shoes by @fredasalvador
You’re in luck. Coming soon.
Some snapshots from a recent project with @shopsnackwith We loved getting to know @sophiashapiro_ and her snack-inspired business through our lens, we know you will too. To meet the maker behind the box, click the link in our bio.
One chance at a time. Celebrating a day dedicated to what we do best: taking chances. #nationaltakeachanceday
Meet our maker of the month @sarahtullgren , owner and designer of @setandstones . We have the pleasure of knowing Sarah and her jewelry collection from capturing her unique pieces through our lens, like what you see here. Now, it’s our plea
Our drinkable picks that can (and will) get you through your morning, day, and evening with every sip
Meet Dimitra, the third and final feature in our series dedicated to recognizing and celebrating Black History Month. We can think of no better creative to wrap-up our series than the woman behind @miitraofficial , a luxury accessory brand. Give Dim
Meet our first ever maker duo of the month, Hannah & Claire, the founders of @revival.tradingco To get acquainted, head over to the link in our bio for our conversation with the women behind the brand.
Meet Delanique, the second feature in our series dedicated to recognizing and celebrating Black History Month. As we introduce you to her and the community-driven, skincare platform she’s built, we hope you enjoy getting to know her as much a
We wish you all the love in the world, from our hearts to yours.
Meet Ronke, the first feature of our series dedicated to recognizing and celebrating Black History Month. Follow along for the rest of February as we introduce an influential Black creative that has inspired us with and beyond their work. Apart f
Meet our maker of the month @caseyrichardson, the person behind the pottery of Made Of Earth Studio. You can now be introduced to Casey & other makers on our website. Click the link in our bio to meet them there!
A new year full of new chances. Thank you for the one you took on us. Chances aside, we consider ourselves truly lucky for the support we found in ‘20. #takeachance #bychance #blog #bychancecollective
Swipe to see our vases untouched, before they became touched up. To take your pottery from secondhand to centerpiece, check out our new blog post at the link in our bio! #takeachance #bychance #blog #bychancecollective
A new kind of canvas. New blog post featuring these ceramics launching on Monday. #takeachance #bychance #blog #bychancecollective

A lifestyle and beauty blog, meets all-around creative platform for content creation.

BUILDING A BRAND GUIDE

LOGO DESIGN / BRAND IDENTITY / TYPOGRAPHY STYLING

 

As the head designer for By Chance Collective, I created the brand guide that would become the foundation for the design of all the content. This included creating a primary logo, secondary logo, color palette, and establishing an aesthetic that every post would follow. By Chance Collective launched in November 2020, and we are excited to see where it will go from here!

PRIMARY LOGO

PRIMARY LOGO

SECONDARY LOGO

SECONDARY LOGO

PRE-LAUNCH INSTAGRAM GRID

PRE-LAUNCH INSTAGRAM GRID

 
LOGO VARIATIONS

LOGO VARIATIONS

DESIGN TEMPLATE FOR BLOG POSTS

DESIGN TEMPLATE FOR BLOG POSTS

INSTAGRAM CONTENT CREATION

SOCIAL MEDIA DESIGN / SOCIAL MEDIA MANAGEMENT / PHOTO SELECTION

 

I create all the content for our Instagram account. This includes both static posts as well as stories. I design each post to be consistent with the look of the given blog post or campaign that we are promoting. Although cohesiveness is crucial for brand recognition, I am able to explore various typography stylings and layout designs within the limits of our brand guidelines to offer fresh content to our followers.

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INSTAGRAM REELS

SHOT LIST / VIDEO PRODUCTION / VIDEO EDITING

We worked with Set and Stones, a jewelry brand based in San Diego, to shoot video content for their Instagram account. I managed the shot list according to what pieces they wanted to include, shot the content, and compiled the clips to make a cohesive Reel that spoke to their brand and customer community.

SET & STONES PARTNERSHIP

HIGHLINE WELLNESS PARTNERSHIP

We partnered with Highline Wellness, an elevated CBD brand, and shot both video and photo content to be promoted on our platforms. I organized the video shoot and took all the content according to what would align with both of our brands. This project is coming soon to By Chance, and this will be the introduction video that will launch the campaign.

PHOTOGRAPHY STYLING

PRODUCT PHOTOGRAPHY

 

I style, prep, and execute the product photography for By Chance Collective. This includes curating vision boards for inspiration, collecting the necessary materials, and shooting the content for campaigns. Photography styling has improved my skills in designing with photos in mind.

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